BeefCoin
Integrated production of organic beef from farm to table.
Token Sale will launch on January 1, 2018.
#beefcoin
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OVERVIEW
Melbard LLC
Agricultural farm
Melbard LLC is Moscow-based privately owned company named after its founder – Nikolay Melbard.

Mr. Nikolay Melbard is a known Russian entrepreneur and owner of an agricultural farm in the Penza region of Russia.

After the imposition of economic sanctions against Russia in 2014, Russian agriculture is experiencing a new renaissance with the growth of domestic producers.
Meat Desire
Restaurant network
Now Melbard LLC is a stable and profitable business model in green economy that includes an organic meat farm with extended processing to finished products.

Second level of our business model is the ownership of a restaurant network in Moscow including a butcher shop.

Meat Desire restaurants in Moscow offer natural organic products from our own production.

Presently there are two Meat Desire restaurants in Moscow.
BeefCoin
Crypto Token
Restaurant business in Moscow is experiencing great growth, especially those with natural organic food.

Therefore, it was decided to expand our working model in green business to raise additional funds.

We are accomplishing this by launching a Token Sale using crypto-currency and blockchain technology.

Tokens will be issued with name BeefCoin (BEEF).

There will also be bonus tokens with name BeefGold.
THERE IS A PROBLEM
AND WE HAVE A WORKING SOLUTION
PROBLEM
Intensive technologies in agriculture reduce the overall quality of organic products
SOLUTION
Creating an integrated structure from field to restaurant, producing as many organic products as possible to sell
GOAL
Raising funds to scale up production and expand profitable business
REAL BUSINESS
BUSINESS MODEL
Today, there is an economically sustainable business model that includes agricultural farm and restaurants
FARM:
Livestock complex in Penza region

ADDRESS:
Golitsyno village, Nizhnelomovsky
district, Penza region, Russia

GPS COORDINATES:
53.663155, 44.127003

WEBSITE:
www.melbard.net

PHONE:
+7 (800) 500 58 89
(toll-free in Russia)
RESTAURANTS:
"Meat Desire" in Moscow

ADDRESSES:
Shmitovskiy Drive, 5
Moscow, Russia

Kozhevnicheskaya Street, 18
Moscow, Russia

WEBSITE:
www.meatdesire.com

PHONE:
+7 (495) 605 71 72
AGRICULTURAL FARM
The farm includes:
  • 500 cows of the Aberdeen-Angus breed;
  • 1000 hectares of land;
  • 500 hectares of pasture;
  • 500 hectares of land for fodder preparation;
  • Meat-processing workshop;
  • Total area of all buildings is 11500 sq.m.

The production process includes:
  • cultivation of Aberdeen-Angus bull-calves;
  • fattening and slaughtering of bull-calves;
  • processing into semi-finished products (marble beef is pre-conditioned for 21 days in a special ripening chamber);
  • production of pork, poultry, eggs, dairy products, vegetables and honey.

RESTAURANT NETWORK
Network of "Meat Desire" restaurants includes:
  • first restaurant in Moscow opened in 2016, located at Shmitovskiy Drive, 5;
  • second newly opened restaurant in Moscow located at Kozhevnicheskaya Street, 18;
  • butcher shop where customers can buy organic farm products from our own production.
PRODUCT LINE
The basis of our product line:

Delicious burgers from the author of "Meat Desire" kitchens, our own Brand Chef, Kirill Kuznetsov
BUTCHER SHOP
PREMIUM BEEF MADE IN RUSSIA.
ECO-FRIENDLY ORGANIC PRODUCT.

Our beef comes from the very finest grass-fed grain-finished Angus cattle.
Only dry aging for more than 21 days.
TOKEN SALE
Purpose of raising funds
Token Sale is intended to raise funds for opening six new restaurants in Moscow under the brand "Meat Desire" - plus expansion of our agricultural farm in the Penza region. Included in expansion will be a brewery, cheese factory, delicatessen shop and an increase of dairy products.

Our goal is to diversify assortment of organic products offered in our "Meat Desire" restaurants. This will be done by expansion of our agricultural farm.

Issued tokens are backed by assets of a profitable business model (our farm and restaurants) with total value over $4,500,000.
Token Sale Parameters
Annual coupon payments
BEEF tokens unsold at the end of our Token Sale, will be added to the remaining reserve of BEEF tokens.

The remaining reserve of BEEF tokens is designed for distribution amongst all holders of BEEF tokens as a 10% annual coupon: 1 BEEF for every 10 BEEF tokens.

Coupon payments will be made once a year after the end of the fiscal year.
Bonus Tokens
During first month of the Token Sale Period bonus BeefGold tokens will be credited to the account for the purchase of BeefCoin tokens at the rate depending on the time of the purchase, as follows:
Week 1
Week 2
Week 3
Week 4
After the end of the Token Sale Period, all remaining undistributed bonus BeefGold tokens will be destroyed.

Bonus BeefGold tokens give the right to get 20% share of net profit of "Meat Desire" restaurants based on the results of the fiscal year.

This 20% share of net profit will be distributed proportionally between all holders of BeefGold tokens according to the total number of issued BeefGold tokens.

This profit will be paid in form of crediting BeefCoin tokens from remaining reserve to the accounts of all holders of BeefGold tokens at rate of nominal value of token: 1 BEEF per 1 USD of distributable profit.

Annual buyback of tokens
Annual buyback of BEEF tokens will start one year after the end of Token Sale.

Buyback of 10% of BEEF tokens in circulation will be made every year at a price not lower than nominal value. All repurchased tokens will be added to reserve of BEEF tokens.
ROAD MAP
FUNDRAISING TIERS
Depending on amount of raised funds during the Token Sale, there are six tiers:

FUNDS DISTRIBUTION
Depending on achieved tier of fundraising, funds will be allocated, as follows:

1
Tier 1 = $100,000 raised:
Opening 1 new restaurant = 90%
Team = 10%
2
Tier 2 = $400,000 raised:
Opening 2 new restaurants = 75%
Expansion of the farm = 15%
Team = 10%
3
Tier 3 = $700,000 raised:
Opening 3 new restaurants = 70%
Expansion of the farm = 20%
Team = 10%
4
Tier 4 = $1,000,000 raised:
Opening 4 new restaurants = 60%
Expansion of the farm = 30%
Team = 10%
5
Tier 5 = $1,500,000 raised:
Opening 5 new restaurants = 50%
Expansion of the farm = 40%
Team = 10%
6
Tier 6 = $2,000,000 raised:
Opening 6 new restaurants = 40%
Expansion of the farm = 50%
Team = 10%
TEAM
Nikolay Melbard
Founder & CEO, Melbard LLC
Co-owner, Meat Desire
      
Kirill Kuznetsov
Brand Chef &
Co-owner, Meat Desire
Dennis Chirkovsky
Markering & PR
      
Alexey Balakirev
Financial Advisor
Marina Vorsina
Legal Advisor
NEWS & LISTINGS
CONTACTS
Shmitovskiy Drive, 5
Moscow, Russia
+7 (495) 605 71 72
[email protected]
www.beefcoin.org